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SAML Advantages
•Improved online experience for users
–With SAML single sign-on (SSO) a user can authenticate with an identity provider and then access various service providers without additional authentication.
•Risk transference, task specialization
–Responsibility for management of identities is given to the identity provider, which is more often compatible with its business model than that of a service provider.  (The right task for the right person)
•Reduced administrative cost for service providers
–The cost of maintaining account information is transferred to the identity provider.  Multiple organizations don't have to independently collect and maintain identity-related data (e.g., usernames and passwords).